PASSION.  EXPERIENCE.  SUCCESS.

From corporate branding strategies to event planning,
WE PRODUCE WINNING RESULTS.

PASSION.  EXPERIENCE.  SUCCESS.

From corporate branding strategies to event planning,
WE PRODUCE WINNING RESULTS.

TRIATHLON
Communications Group

Phone: 847-910-0913
Fax: 847-918-8230

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PORTFOLIO

Triathlon Communications Group has provided successful marketing solutions and value added ideas to many satisfied clients, including:

Marine Products

  • Bombardier - Government Agency Outboard Motor Sales (case study)
  • Evinrude/Johnson Outboard Motors
  • Chris Craft Boats (case study)
  • Four Winns Recreational Boats and Cruisers
  • Seaswirl/Striper Fishing and Recreational Boats (case study)
  • Hydra-Sports Fishing Boats
  • Stratos and Javelin Bass Boats (case study)
  • Outboard Marine Corporation, International
  • Outboard Marine Corporation, Cobra Stern Drive
  • Lund and Larson Marine, Aluminum/Fiberglass Boats

Services provided:

  • Managed global strategic marketing plan development and execution, including budgets, to align four brands with Outboard Marine Corporation’s image and goals.
  • Led team of brand managers in market assessments, promotion and pricing for new products and 2001 product line.
  • Guided brand teams in development of sales material, dealer support tools and advertising.
  • Managed all Internet, national and channel marketing and public relation activities for Hydra-Sports, Seaswirl, Stratos and Javelin boats.
  • Developed strategic integrated marketing communication plans that positioned and grew Seaswirl, Chris Craft and Four Winns brands.
  • Directed development and maintenance of OMC website, Chris Craft and Seaswirl web sites, including concept, content and creative design, information flow and navigation links.
  • Created web site strategy for each brand for Stratos and Javelin Bass Boats; developed sales objectives, positioning, site design, and directed execution from concept to go-live.

Industrial

  • ITW Welding Automation, Miller Electric Mfg. Co. (Case study)
  • Miller Electric Mfg. Co.
  • RITE-HITE Corporation
  • ITW/DeVilbiss
  • ITW/SprayCore (case study – PR)
  • ACRO Automation Systems, Inc. (Case study)
  • Equipto
  • PotashCorp

Services provided:

  • Developed strategic plan to create cohesive corporate identity linking three companies under ITW Welding Automation brand name.
  • Simplified product lines and branded product labels, data sheets, sales support materials and promotional apparel with new logo.
  • Designed presentation and facilitated successful rollout at major industry/media event.

Outdoor Power Equipment

Gilson Brothers Company, Outdoor Power Equipment
Sensation, Commercial Power Equipment
AL-KO Kober Corporation, Lawn and Garden
Yamaha, Outdoor Power Equipment Division
Kohler Company, Power Division

Sporting Goods
Schwinn Bicycle Company

Health Care Systems
Pritikin Systems, Inc.

Package Goods
Quaker Oats, Pritikin Foods

Telecommunications
AT&T-GBS Division

Consumer Electronics
Bang & Olufsen of America

Consumer Products
R.J. Gross LTD

Professional Electronics
Dynatech Video Group

Apparel/Fashion
Florsheim Shoe Company and Comfortech Shoe

Computer
Lante Corporation, Network/E-Commerce Consulting

Nonprofit
Friends of Volunteers

Financial/Insurance
Harris Bank and Trust
CNA Insurance Company

  
 

 

 

  
 

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